“I shot an arrow into the sky and it stuck.” -graffiti in Los Angeles

THE PROBLEM:

To the average small business owner, the above sounds like an inexplicable phenomenon. To the educated marketer, this is a persistent reality of the small business climate.  Read on...

Most small businesses do not actively pursue marketing, i.e., the science and art of finding, keeping, and growing profitable customers.  Meanwhile, the overwhelming majority of those that exploit marketing measures to build their businesses have little knowledge about factors in the macroenvironment (economic and demographic trends, for instance), or their task environments (collaborators, competitors, consumers). Without an understanding of the internal and external functions that affect the buying decisions of their customers, how can they make sound decisions in a high-velocity business environment?

The reality is that they don’t.

The result?  Costly and arbitrarily chosen promotional activities that miss their target markets, save a few “lucky strikes” with qualified prospects that trickle into sales.  Indeed the overwhelming majority of their proverbial “arrows into the sky” miss the mark, invariably reducing their well-intentioned tactics into unprofitable expenditures.

THE SOLUTION:

The diverse range of services offered by Lash Marketing are intended for the small business owner prepared to make a concerted effort toward targeting his or her most qualified prospects (read potential customers).  Through consulting, observation, research/discovery, a dynamic range of assessments, marketing plan composition, implementation, and control measures, Lash Marketing works to close the divide between clients’ value propositions and the customers who will respond in the form of long-term, profitable relationships.

Key Benefits include:

Financial security for you and your family
Thousands of dollars saved avoiding frivolous marketing expenditures
Owning a business that not only understands its place in the competitive landscape but adapts and responds in a way that serves the needs of the local community
A holistic perspective of both the internal and external factors that help (or hurt) your profits and the piece of mind that follows from knowing how to exploit this knowledge
The financial outlook that comes from a dynamic, integrated marketing plan
A means for delivering added benefits to your most valued customers
Fewer uncertainties regarding the viability of your marketing investments
The thrill of increased leverage against your most threatening competition
Owning the services of Pittsburgh’s most trusted small business marketing consulting firm

The firm offers a number of packages that are sure to accommodate your unique circumstance.  Call today for a free copy of the Lash Marketing Fall 2005 Credentials Pack and to schedule a free consultation.

As always, your satisfaction is unconditionally guaranteed or you owe nothing.